How To Install Mailchimp for Magento 2 (Visual Guide) | Nexcess

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Are you looking to supercharge your marketing efforts on your Magento 2 website? Look no further! In this comprehensive guide, we will walk you through the process of installing Mailchimp for Magento 2, providing you with a visual step-by-step tutorial. By integrating Mailchimp with your Magento 2 store, you can unlock the full potential of your marketing campaigns and drive higher conversions. So, let’s dive in and discover how to install Mailchimp for Magento 2!

Understanding Mailchimp and Magento 2 Integration

Before we jump into the installation process, let’s take a moment to understand the significance of integrating Mailchimp with Magento 2. Mailchimp is a powerful email marketing platform that allows businesses to create and manage email campaigns effectively. On the other hand, Magento 2 is a popular e-commerce platform that provides a robust foundation for online stores. By combining these two platforms, you can leverage the advanced marketing features of Mailchimp within your Magento 2 store.

The integration offers a plethora of benefits for e-commerce businesses. Firstly, it enables you to synchronize your customer data, including contact information, purchase history, and customer preferences, between Mailchimp and Magento 2. This allows you to segment your audience and create personalized email campaigns tailored to individual customer preferences. Secondly, the integration provides seamless automation, allowing you to trigger targeted emails based on customer behavior, such as abandoned cart reminders or personalized product recommendations. Lastly, Mailchimp offers powerful analytics that can help you track the performance of your email campaigns and optimize them for better results.

Preparing for Mailchimp Installation

Before diving into the installation process, there are a few prerequisites to consider. Firstly, you will need to create a Mailchimp account if you haven’t already. Simply visit the Mailchimp website and sign up for an account. Once you have your account set up, you’ll need to generate API keys in Mailchimp. These API keys allow Magento 2 to communicate with your Mailchimp account securely.

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Installing the Mailchimp Extension on Magento 2

Now that you have your Mailchimp account and API keys ready, it’s time to install the Mailchimp extension on your Magento 2 store. Follow these step-by-step instructions to seamlessly integrate Mailchimp with Magento 2:

  1. Access your Magento 2 store’s admin panel.
  2. Navigate to the Magento Marketplace and search for the Mailchimp extension.
  3. Select the appropriate Mailchimp extension from the search results and click on it.
  4. Click on the “Add to Cart” or “Get Extension” button, depending on the extension’s pricing model.
  5. Follow the prompts to complete the purchase and obtain the extension package.
  6. Download the extension package to your local computer.
  7. Access your Magento 2 store’s admin panel again.
  8. Navigate to the “System” tab and click on “Web Setup Wizard.”
  9. Select “Extension Manager” from the menu.
  10. Click on the “Choose File” button and select the Mailchimp extension package you downloaded.
  11. Click on the “Upload” button and wait for the extension to be uploaded and validated.
  12. Once the upload is complete, click on the “Next” button to proceed.
  13. Follow the on-screen instructions to complete the installation process.
  14. After the installation is finished, navigate to the “System” tab again and click on “Cache Management.”
  15. Flush the cache to ensure the changes take effect.

Congratulations! You have successfully installed the Mailchimp extension on your Magento 2 store.

Troubleshooting and FAQs

Q: I installed the Mailchimp extension, but it’s not appearing in my Magento 2 store. What should I do?

If the Mailchimp extension is not appearing in your Magento 2 store after installation, try the following troubleshooting steps:

  • Ensure that you have cleared the cache after the installation process.
  • Verify that the extension is enabled in your Magento 2 store’s admin panel. Navigate to the “Stores” tab, click on “Configuration,” and select “Mailchimp” from the menu. Make sure the extension is enabled.
  • Double-check that you have followed all the installation steps correctly. If necessary, try reinstalling the extension.
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If the issue persists, consider reaching out to the Mailchimp support team or consulting with a Magento 2 expert for further assistance.


Integrating Mailchimp with your Magento 2 store is a game-changer for your marketing efforts. By following our visual guide, you have learned how to seamlessly install Mailchimp for Magento 2. Take advantage of the powerful features and automation offered by Mailchimp to create personalized email campaigns, drive conversions, and boost your e-commerce business. So, what are you waiting for? Install Mailchimp for Magento 2 and unlock the full potential of your marketing strategies today!

Remember, if you encounter any issues during the installation process, refer to our troubleshooting and FAQs section or seek help from the Mailchimp support team. Happy marketing!

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